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| PROJECT | Fresh produce marketing strategy |
| CLIENT | Moora Citrus, Bravo™ Apples, Family Tree Farms, Fruitico |
| LOCATION | Perth (WA) |
| TIMEFRAME | 2015 – 2019 |
agdots has developed, led and implemented various fresh produce marketing strategies for one of the largest citrus operations in WA, Moora Citrus, as well as other international fresh produce brands such as Bravo™ Apples, Family Tree Farms and Fruitico.
Each strategy has increased brand awareness, product positioning, market penetration and overall sales for the varied products lines. Activities included market research, product development, brand and packaging development, promotional campaigns, written and photographic content for various media channels, event management, in-store customer engagement and merchandising, website and newsletter development, and partnerships with food service, hospitality and social media influencers.
agdots has strong insight into and relationships within the WA horticulture industry and value chains including growers, packing facilities, market agents, retailers, researchers, industry leaders and government.