BUSINESS DEVELOPMENT
PROJECT | Development of greenfield citrus project |
CLIENT | Moora Citrus |
LOCATION | Moora (WA) |
TIMEFRAME | 2000 – present |
Moora Citrus is an innovative horticulture project in the WA Wheatbelt. The orchard is producing oranges and mandarins, with a focus on delivering fresh eating citrus into the local market across 8 months of each production year. Spanning 210 hectares of trees, the project is a fully integrated operation, having grown the rootstock on location through to the harvesting and packing of the citrus for supply to market.
12kms from the town of Moora, the orchard has been developed over a number of years by the Brennan Rural Group and supported by equity partners the Gillon Group.
The orchard has been developed to capitalise on the opportunity of providing fresh, local citrus to the WA domestic market. The project has focused on developing sufficient scale to fill local WA market needs as a priority and enable potential value chain development direct into supermarkets. The orchard delivers high quality fruit which exceeds market demands and establishes a demand for local fruit in the WA market.